And the push continued, resulting in Amazon’s most successful Black Friday to Cyber Monday sale ever, in terms of both its own retail sales and those of its third-party sellers.ĭue to its great success in emerging as a reliable top player in the pandemic, along with many other companies that came out on top, Amazon’s stock climbed higher. To keep retail sales strong, Amazon pushed Prime Day forward to Q2, giving consumers a head start on holiday shopping. The company’s net sales grew 9% in the fourth quarter of 2021 compared to the same quarter of 2020 and surged 22% for the year. Its revenue and worth have only gone up as its stock continues to rally, especially as Amazon stepped up to the plate amid the increased online buying during the COVID-19 pandemic. The Positive Business Effects of COVID-19 What’s more, AWS revenue grew 40% in 2021. As of the third quarter of 2021, AWS had 32% of the cloud provider service market share, while Microsoft Azure had 21% and Google Cloud had 8%, according to Statista. Among the more successful of these are Prime Video - a streaming service that competes with Netflix and comes bundled with a Prime membership - and cloud computing services like Amazon Web Services, which competes with Microsoft Azure.ĪWS is in the spotlight for its decisive market dominance. This is not to mention Amazon’s competitiveness in many other areas. This moat leaves Amazon well positioned to ride out the pandemic-spurred supply chain issues currently challenging manufacturers and retailers. Its Fulfillment By Amazon business that connects to its Marketplace and Prime - its other moats - leverages its large-scale operation to solve inefficiency and cost. To accomplish its shipping speeds, Amazon also maintains an economic moat in logistics. It feeds into itself, keeping customers hooked on both shopping with Amazon and paying the monthly or annual subscription for the 5% credit card rewards. From free, fast shipping, to Prime Entertainment, to the Amazon Prime credit card with 5% rewards, the Prime membership is a large contributor to the value. The most obvious is Amazon’s Prime membership, which is all-encompassing in addressing customer needs. As such, there will be no competition that can match it in its entirety anytime soon. A Look at Amazon’s Many Moats: Prime, Logistics and MoreĪlthough existing competitors can do bits and pieces of what Amazon does, Amazon’s core e-commerce business and logistics ability are economic moats. Buffett would typically invest in a company that has an economic moat, but Amazon has more than one. Amazon’s Economic Moat and Competitive AdvantagesĪn economic moat, a concept successful investor Warren Buffett and CEO Bill Gates use to invest, occurs when a company has a huge market advantage over its competitors.
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